Oct

15

CapVenture comes to a close

Filed Under fundraising | 1 Comment

Another chapter in the Event Seek story came to a close last week as we finished up the CapVenture program. My experience with the seven week boot-camp-esque program was very positive. For the duration of the program I spent time each week working on our business plan, investment materials, and general message to investors and clients. If that wasn’t enough, we had the pleasure of working with Doug Hadaway (newly of Multicast Media), who provided honest, open, and sometimes hard to swallow feedback. With Doug’s help I was able to re-craft our company story. A whole years work boiled down into a few hundred words.

Event Seek provides a private label event calendar service for media providers, increasing online revenues through personalized event recommendations and targeted advertising. In simple terms, we make it possible for your favorite newspaper, tv station, or radio station to have a great local events calendar - and make significant revenue while doing it!

We provide a much needed lifeline to media providers. With offline revenues rapidly declining, consumers moving online, and advertising dollars following quickly behind, media providers are looking for a way to become relevant in the age of the internet. The local newspaper is no longer the go-to source for national news - CNN.com is. You don’t get your business updates from the CBS affiliate, you go to WSJ.com. Even amid these troubles, local media providers have something you want that you can’t get anywhere else - local content. News, stories, information, and events! Events are timely, geographic, and rapidly changing - so our customers need a new way to tackle this tricky content in a way that drives traffic and revenue. Enter Event Seek!

By helping our customers use events to create an online community, we drive new revenue. Our customers can sell advertising, earn ticket commissions, and even sell specialized event placements to event organizers. Event Seek goes beyond these obvious revenue opportunities however to create meaningful profit dollars. Using our personalized event recommendation engine, we track consumer preferences and interests. Just as Amazon can recommend products you might like, we can recommend events. This same technology allows us to create unique profiles for each user and study them and their behaviors and habits. With detailed consumer data and analysis we target advertising unique to each user and help our customers command 25% - 50% price premiums for the same advertising space.

That’s it. Simple enough right? Hopefully those of you who have been out of the loop for a while will enjoy the updated and simplified explanation.

 

 

Oct

6

Understanding the credit crunch and economic situation

Filed Under Uncategorized | 1 Comment

Everything always makes sense to me when it is explained using something I can relate to - champagne. Seriously six great minutes that makes the whole topsy turvy world make more sense.

You tube video

Oct

6

And now for something completely different…The art of the late night Rock Band session

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I live a pretty awesome life. In general, I work a ton (but love what I do), have amazing family and friends, and live right where I want to. All in all, not a bad gig by any stretch. One of my guilty pleasures is rocking out with friends on Rock Band. Especially if we’re doing it after a night of bar hopping. It’s hard to explain the amount of fun had by 4+ people when you’re shouting at the TV and trying to press a series of buttons in rhythm.

“Late night Rock Band/Guitar Hero” as it is generally called, does not happen by itself however. It takes a series of elements coming together to form the atmosphere necessary for a rock session. You might think you have a crew together and you’re leaving the bar to go rock when suddenly they start dropping like flies. You might be sure that you’ve got the makings of the greatest rendition of “Wanted Dead or Alive” when suddenly interest begins fading and like dominos everyone falls.

My roomate and I own both Rock Band and Guitar hero, and have for about a year now. As such, I believe that I am uniquely qualified to share my thoughts on how to instigate a great late night rock session. These are just my thoughts, so feel free to agree/disagree and share your own viewpoints. Who knows if we get good responses on this, maybe I’ll do a series of random “how-to”s.

Ingredients:

  • 1 Rock Band or Guitar Hero Game - I personally recommend Rock Band because four people can play at once and there are more songs available for download on the PS3. Also, everyone can play to their strengths as opposed to Guitar Hero where only two people can play guitar. This is a preference call however.
  • 1 TV - The bigger the better
  • 1 PS3/Wii/Xbox - Required to play the game on. Any of the above will do, as you certainly don’t want to be buying a system just to late night rock. If you want advice on which system to buy, do a google search. I can’t tell you people everything!
  • 1 Set of large speakers (subwoofer highly recommended) - Let’s be honest here, the whole idea is to ROCK. Those wimpy speakers that are part of the TV just aren’t going to cut it. At the house we’ve got a 5.1 setup and we’ve solved plenty a poor song or session with “Uhh, it just needed to be louder…”
  • 2 - 4 Willing and engaged participants - Without the crew this whole thing is impossible, so this just might be the most critical ingredient. I thought about giving advice here on exactly who you want to join you for the session…but the fact of the matter is that skills don’t matter - you want people who are gonna be fun, won’t wimp out early, and aren’t afraid to make an idiot of themselves. One word of caution here: that girl who doesn’t really want to join you, but is tagging along because of some boy or lives nearby…get rid of her! She’s (or He’s) like a cancer that will only infect other players and drag everyone else down! She’ll get tired early, whine, and eventually kill the buzz. Seriously, get rid of her!
  • 1-2 Rounds of Red Bull related alcoholic drinks - These are for drinking at the bar
  • 1-2 Rounds of beers or other drinks - These are for drinking at your Rock Session

Instructions:

  1. Meet up with your friends at dinner, a bar, or wherever your favorite hot spot is. Enjoy one another’s company, laugh, drink, and repeat. Regardless of a good rock session you might as well enjoy the night. Get this one right or everything else will be thrown off!
  2. As the night goes on, keep an eye out for who might make up your 2 - 4 Willing and engaged participants. You want to scout the crew early and be prepared to prep them as the night goes on.
  3. Plant the seed. Throw the idea of a late night rock session out there and see how your potential participants react. Actually this can be very helpful in screening your participants so this might arguably come before the previous step.
  4. Drum up support and interest. Once people are talking about the idea, this is your chance to generate some buzz. You don’t want to seem pushy, but want to get a few people excited who will help you spread the gospel as the night goes on.
  5. Step up to the bar and order those Red Bull related alcoholic drinks. I can’t stress this one enough! If you want to have a really great session, you’ve got to man up and buy the fuel. I’ve seen one too many sessions go downhill early simply because the participants weren’t adequately energized. Combining Red Bull with alcohol has additional benefits as well. Alcohol helps lower individual inhibitions, meaning the chances of you finding that participant who is willing to step up and sing go up with each drink (to a point). Note: Neither I, nor Event Seek condones abusing alcohol. Drink up and have fun, but seriously don’t be an idiot.
  6. Just before you’re getting ready to leave the bar/restaurant remind everyone about their excitement to play Rock Band/Guitar Hero. This only serves to drive one last push to bring people to rock out. Whether you are going to your house or someone else’s, you don’t want to fumble the ball on the 10 yard line. One final push to put the ball in the end-zone.
  7. Insert Game, turn on TV and Speakers, and enjoy!
  8. Serve drinks to anyone who asks and don’t forget to be a gracious host. Remember you are laying the foundation for future late night rock sessions. Just like in life you don’t want to burn bridges, when it comes to late night rock sessions you want everyone to have a great time as well. Each satisfied participant only means it will be that much easier next time.

Thats it! Hope you have a few great rock sessions in your time. We should all be so lucky…
 

Oct

1

Event Seek Beta - live and ready for action!

Filed Under product design, production, public relations | 1 Comment

It’s been just over a year in the making, but Event Seek is finally ready for prime time! Last night at midnight, we officially launched www.event-seek.com as a platform for discovering new and interesting events. Anyone is welcome to use the website to discover events and activities in Atlanta. Other cities will be coming soon, but right now we’re focused on proving the concept out. If you’d like to see Event Seek carry events for your area, send an email to info@event-seek.com and we’ll use your requests to drive our expansion.

In addition to launching the beta product today, we are also celebrating our 1 year birthday. Exactly 365 days ago, we began full-time work on creating a product that would allow media companies, struggling with their current revenue, to expand their online offering and drive value from the website. Today we have completed our fully-functioning commercial product and are in several conversations with early-stage pilot program customers. Before you know it, you’ll see Event Seek powering the local events calendar of your favorite newspaper, tv, and radio station.

The year has gone by amazingly fast, far more quickly than I would have expected. As I look back over our accomplishments through the past year, I’m proud of what we’ve been able to do, but more importantly, excited about the future. In addition to closing several rounds of fundraising from friends and family investors, we’ve established a market need and developed a product that our customer contacts absolutely love. I can’t explain how exciting it is to demonstrate the product for potential clients and hear the words “this is exactly what we’re looking for - and more.”

Some of my favorite successes from the past year include:

  • Leaving our full-time jobs with an idea and a few dollars in our pockets
  • Developing a prototype in less than a month and presenting it to a wildly impressed top 20 newspaper nationally
  • Being selected as one of the top 15 technology startups in Georgia as part of the GRA/TAG business launch competition
  • Selecting an early-stage development partner and rapidly building the basis for what would become Event Seek
  • Convincing a host of talented, successful, intelligent, and experienced professionals to join our advisory board
  • Expanding our team to include the most talented front-end and back end-designers I’ve ever had the pleasure of working with
  • Developing an alpha product, launching it, and using customer feedback to continue to improve the offering
  • Honing our individual and corporate strategy to focus the business where we can drive the greatest value for customers, investors, and employees
  • Being selected as one of the companies for CapVenture, a fundraising preparation boot camp in Atlanta
  • Expanding skills we always knew we had, developing ones we never knew were there, and faking everything else
  • Establishing our name in the Atlanta entrepreneurial community as a company to watch
  • Being profiled in several technical trade journals
  • Finally launching a product that not only are we proud of, but has real potential to help people and companies

I’d like to think that we’ve been able to get where we are today thanks to our hard work and determination, but I know better. We have been damn lucky and have been helped along the way by individuals of all walks of life. I’m not sure why these people see something in us, but I’m just glad that they do. I’ll be thanking each and every one of you over the next few years and for years to come. We couldn’t have accomplished what we have without you and for that I am eternally grateful. 

With all of that being said, stop reading and go to the website! Use it, tell us what you like, tell us what you don’t like, and tell your friends. Event Seek becomes more and more useful and valuable the more users we have. We’ll continue to add content, find great local events, develop useful features, and bring on new geographies - you just enjoy it and spread the gospel: “Stop searching for events…start discovering them!”